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We are for everyone for a better sense of closeness to people
We are for everyone for a better sense of closeness to people

The film that makes the market believe you.

The film that makes the market believe you.

A campaign ends. An event wraps. Coverage gets watched once. What lasts is the story underneath it. Story Hype builds the narrative that keeps working long after the moment, so the equity compounds instead of evaporating.

A campaign ends. An event wraps. Coverage gets watched once. What lasts is the story underneath it. Story Hype builds the narrative that keeps working long after the moment, so the equity compounds instead of evaporating.

Tell Us Your .STORY

Tell Us Your .STORY

See The Work

See The Work

See The Work

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Who We Build For

We build for two kinds of organization that both need the same thing: a story with enough depth to outlast the moment it was made for.

01
Premium & Enterprise Brands
The brands with the moment, the budget, and a reputation on the line.

You’re not short on production options. You’re short on partners who find the story worth telling before they roll camera, and protect the standard when it matters most. You need the work to build brand equity, not just document an event.

01
Premium & Enterprise Brands
The brands with the moment, the budget, and a reputation on the line.

You’re not short on production options. You’re short on partners who find the story worth telling before they roll camera, and protect the standard when it matters most. You need the work to build brand equity, not just document an event.

02
02
Founder-Led & Scaling Brands
The founders betting the next chapter on the story they tell.

You've grown on product and will. Now the next tier depends on whether the market believes your vision. You've outgrown production-for-hire and one-off assets. You need a story that compounds, carrying belief across every channel and every room.

For companies scaling into their defining chapter
For companies scaling into their defining chapter
For companies scaling into their defining chapter
For companies scaling into their defining chapter
For companies scaling into their defining chapter
The Signature Film System
The Signature Film System

Story before hype. Always in that order.

Story before hype. Always in that order.

Our name is the method. We find your argument first, then build the craft around it. Three phases, one outcome: a film system that makes your market believe and keeps working long after launch day.

Our name is the method. We find your argument first, then build the craft around it. Three phases, one outcome: a film system that makes your market believe and keeps working long after launch day.

01

Finding Your Story

We define the one thing your audience has to believe, and the human proof that makes it undeniable. No cameras yet. Just the argument that everything else hangs on.

02

Build the craft

03

Scale the belief

01

Finding Your Story

We define the one thing your audience has to believe, and the human proof that makes it undeniable. No cameras yet. Just the argument that everything else hangs on.

02

Build the craft

Emmy-grade production in service of the argument, not the other way around. Every frame earns its place by moving belief, not by looking expensive.

03

Scale the belief

The signature film becomes a system: cutdowns, sales assets, investor versions, and a content engine that carries the message across every channel, all year.

Who’s Behind the Camera

The story is the craft.
The craft is the character.

J. Thomas has spent his career behind the curtain, building films for the brands and moments most people only watch: Red Bull Rampage, the Dallas Cowboys, NFL Films.

Two Emmys later, the philosophy hasn’t changed. Story Hype exists to bring that standard to founder-led brands who’ve outgrown footage and need a film that actually moves their market.

Founder & Chief Executive

Founder & Chief Executive

Founder & Chief Executive

Founder & Chief Executive

There’s no magic and no mystery. What this work requires is craft, seamlessly woven with art. Story before hype. That’s the whole thing.

Our Team Members

J. Thomas

Founder, Chief Executive Officer, Producer

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J. Thomas

Founder, Chief Executive Officer, Producer

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J. Thomas

Founder, Chief Executive Officer, Producer

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Luke Jensen

Founder, Chief Marketing Officer, Producer

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Luke Jensen

Founder, Chief Marketing Officer, Producer

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Luke Jensen

Founder, Chief Marketing Officer, Producer

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Carlos Herreros

Chief Digital Officer of Editorial, Producer

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Carlos Herreros

Chief Digital Officer of Editorial, Producer

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Carlos Herreros

Chief Digital Officer of Editorial, Producer

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Mike Debrand

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Mike Debrand

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Mike Debrand

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Hasan Reyes

Director of Operations

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Hasan Reyes

Director of Operations

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Hasan Reyes

Director of Operations

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In Their Words

“J’s integrity is unmatched. That honesty and work ethic are why I didn’t hesitate to recommend him for roles with NBC Sports.”

Scott Duncan

13× Emmy Award-Winning Director via Phil Tuckett 33× Emmy Winner & NFL Films Exec VP

In Their Words

“J’s integrity is unmatched. That honesty and work ethic are why I didn’t hesitate to recommend him for roles with NBC Sports.”

Scott Duncan

13× Emmy Award-Winning Director via Phil Tuckett 33× Emmy Winner & NFL Films Exec VP

In Their Words

“J’s integrity is unmatched. That honesty and work ethic are why I didn’t hesitate to recommend him for roles with NBC Sports.”

Scott Duncan

13× Emmy Award-Winning Director via Phil Tuckett 33× Emmy Winner & NFL Films Exec VP

In Their Words

“J’s integrity is unmatched. That honesty and work ethic are why I didn’t hesitate to recommend him for roles with NBC Sports.”

Scott Duncan

13× Emmy Award-Winning Director via Phil Tuckett 33× Emmy Winner & NFL Films Exec VP

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Emmy award-winning studio

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Engagement lift (Spatzwear film)

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Projects completed

.YOUR | STORY.
.YOUR | STORY.

Let’s find out if we’re the right fit.

Let’s find out if we’re the right fit.

We put story before hype, and that starts before you ever hire us. Book a .STORY Discovery Call: a straight, no-pitch conversation about whether there’s a story here worth building, and whether we’re the team to build it.

We put story before hype, and that starts before you ever hire us. Book a .STORY Discovery Call: a straight, no-pitch conversation about whether there’s a story here worth building, and whether we’re the team to build it.

The Next Move
The Next Move

Stop buying footage. Start building belief.

Stop buying footage. Start building belief.

If your brand has outgrown production-for-hire and your next chapter depends on the market believing your story, that’s the room we build for.

If your brand has outgrown production-for-hire and your next chapter depends on the market believing your story, that’s the room we build for.

Tell Us Your .STORY

Tell Us Your .STORY

A real conversation · No pitch · Story before hype

A real conversation · No pitch · Story before hype

A real conversation · No pitch · Story before hype

Story before hype · Austin, Texas & beyond 2× Emmy award-winning film system

Story before hype · Austin, Texas & beyond 2× Emmy award-winning film system

Story before hype · Austin, Texas & beyond 2× Emmy award-winning film system

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